Author Archives: Bruno Müller

#maxxelUP – Strategic positioning and business model

  What? How to differentiate your product or services from those of your competitors, as you determine the market niche that you will fill. Why? Positioning helps in the eyes of the buyer of your product to identify the identity … Continue reading

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Success With Development of Social Capital

Successful people are excellent networkers. They have powerful personal networks and with it comes a high level of Social Capital. Their outstanding characteristics: enhancing the performance of their teams being promoted early and advancing into leadership positions  coordinating projects more … Continue reading

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Business Plan – Methodology for StartUps, Change Management

Business plans sharpen the focus within an business organization intern and externally. It will conduct the decision making process within a company, which ultimately leads to success and generating profit for the organization and the stakeholders. We combine our expertise … Continue reading

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Japanese-German Energy Symposium 2011

Technical University of Munich (TUM-IAS) 10.02.2011 Summary/ Abstract Research & Development and Business Opportunities for Optimal Sustainable Energy Allocation KEY-QUESTION: – Why do we need electro-mobility? QUESTIONS ABOUT THE UNKNOWN: – Development of battery technology, infrastructure? – Consumer Behaviour? – Sales … Continue reading

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Cold Acquisition

Companies need to attract new customers. Cold calling is an effective acquisition tool. The adventure about cold calling is: How do I call potential, but unknown target customer?  The challenge is to attract new clients, no matter what industry they operate and … Continue reading

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Elevator Pitch – A Primer

– Presenting is not easy, especially when time is of essence. A clever method to handle this challenge is the Elevator Pitch. It is a convincing presentation, that can only take so much time, like a ride on the lift … Continue reading

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Build Social Capital and Improve your Performance

From Facebook to smartphones, advances in technology are changing the way we work and communicate. This is an evolving landscape, with much growth remaining. With the right networks, the whole world is within your reach. As guest speaker at the … Continue reading

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Speaking at the AGBC in Munich about Social Media – Social Networks – Social Capital

On Wednesday, September 29, 2010, 6:30 pm I am giving a speech me at the September Monthly Meeting at the American German Business Club in Munich http://www.agbc.de/ Excerpt of the program: Social Media – Social Networks – Social Capital  – Build … Continue reading

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SOCIAL NETWORKS: The Internet Has Redefined The Rules Of Power

Source: Welt-Online (http://www.welt.de/) Global corporations and powerful politicians cannot ignore the Net any more. Through Social Networks Internet users are getting a powerful voice. They are no longer dependent on conventional media. One expert predicts the re-politicization of society. The … Continue reading

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Brands are getting more and more social

Social Media is becoming increasingly popular in business: in addition to the 20 million Germans, more and more large companies in this country use Facebook and other networks. According to a recent survey, 60 out of the 100 largest brands are getting … Continue reading

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