Welcome!

I would like to introduce myself and inform you about the topics that currently drive me.

Since 2004 I have been developing innovative business models as an independent entrepreneur, supporting companies in their digital transformation and supporting start-ups as a consultant and business angel.

As a lecturer at universities, I develop new innovative business models with students – from „idea to exit“.

Before starting my own business, I worked in an international environment as an employee of large corporations in the high-tech industries.

The combination of my activities, stays abroad, old- and new ecomomny in high-tech business results in a cycle of experiences and possibilities, which ultimately shape my competitive advantage and my unique selling proposition. My rhetoric training also enables me to talk to people, motivate and give qualified feedback.

  • Business model innovation
  • Digital Transformations
  • Startup Developments
  • Society 5.0 – Consequences of Networked Societies and Globalization

I wish you a pleasant journey through my website.
Further information about my company maxxelUP can be found here.

I am available for discussions, impulses and feedback.